observations by Tom Piper
On the day after Black Friday (at the Coffee Zone), I learned of a terrific program at Target that allows you to get great value for your old iPhone (or other digital device), and trade up to a new iPhone. Some of our appleJAC MUG members have already done this with great success (like getting $200 credit for an iPhone 3GS, and $100 for an iPhone 2G).
Target's mobile centers now coordinate a new trade-in program. Customers can trade in a range of electronics -- including smart phones, MP3 players, cell phones and video games -- for store credit. The new in-store exchange does not replace Target's existing online recycling program, where consumers can trade in used electronics for gift cards.
Target Corp. has made this bold move into the competitive consumer electronics market by joining with RadioShack to add mobile phone centers in about 850 of its 1,743 stores by year's end. The program began as a pilot last year in about 100 Target stores.
RadioShack operates and staffs the Target Mobile centers, which offer wireless phones and accessories plus service plans from such carriers as Verizon, T-Mobile and AT&T.
RadioShack has provided a similar service in Sam's Club, a division of Wal-Mart Stores Inc., since 2004.
The retailer also has established a free hot line for questions about any Target electronics purchases such as televisions, cameras and video consoles. The number (1-877-myTGTtech or 1-877-698-4883) can be used to troubleshoot problems and get warranty information.