Here are some interesting MacFacts from MacTech Magazine
More Enterprise Macs
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74% of enterprises with Macs plan to add more, according to Enterprise Desktop Alliance survey (3/10/09). Less than 2% expect to reduce the number of Macs. The survey also shows that productivity gains and employee preference are the primary drivers of enterprises adopting Macs. Complete findings can be found at: http://enterprisedesktopalliance.com/survey_results.html.
Smart Phones
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The Apple share of the smart phone market doubled from 5.2% in 2007 to 10.7% by the end of 2008. This equates to 4.1 millions iPhones sold last year. Most of this gain was at the expense of Nokia, who lost 10% market share.
Mobile Browsers
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Apple's iPhone, which only accounts for .5% of all cell phones, holds 66.6% of the smart phone browser market share according to Net Applications research. Also, the iPhone generates 51% of all current US mobile Internet browsing traffic.
Magazine Births Growing, Drastically Outpacing Closures
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In 2008, 715 new magazines were launched in the US (frequency of 4x or more). This compares to 713 in 2007. And, contrary to what some think, this 2008 number of births outnumbered magazine closures 20:1.
Advertising Medium
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In a wide-ranging survey of more than 2,000 Americans aged 14 to 75, consulting firm Deloitte found that TV is still king in the ad world, followed by magazines and the Internet, which tied for second. Among those people who look at magazines, 50% more (60% overall) pay greater attention to ads in the publications than on the Web. (InformationWeek, 12/31/08)
New Web Banners
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The Online Publishers Assn. announced on Feb 10, 2009 released several new in-your-face advertising formats designed to be more obtrusive and interactive. The three new types of ads are the "fixed panel" which looks like part of the page but scrolls up and down as a user does; the "XXL box," in which users can turn pages within the ad; and the "pushdown," which opens to display a larger ad. "Studies show we ignore banner ads," said Jose Castillo, a new media consultant. "Making them bigger and more intrusive won't work. We will tune those out a well." (LA Times, 3/11/09)
Marketing in a Recession
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It's well known that marketing in a recession is a proven way to gain share at the expense of rivals. And now it appears that IBM will adopt that strategy. This is from CEO Sam Palmisano's letter to shareholders:
Many companies are reacting to the current global downturn
by drastically curtailing spending and investment, even in
areas that are important to their future. We are taking a
different approach. Of course, we must continue to improve
our competitiveness. But while we maintain discipline and
prudence in the near term, we also maintain the discipline
to plan for the future. We're not looking back, we're
looking ahead. We're continuing to invest in R&D, in
strategic acquisitions, in growth initiatives--and most
importantly, during these difficult times, in our people. In
other words, we will not simply ride out the storm. Rather,
we will take a long-term view, and go on offense.
This is in line with past research on marketing during a recession. Those that maintain or increase advertising during a recession see long term benefits as you would expect, but also see shorter term benefits.
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